The self-service restaurant was so popular that the brothers hadĪllowed ten copies of their restaurant to be opened. People drove up by the hundreds during theīusy noontime. ![]() On their cooks sticking to their routine. Had a remarkable uniformity (一致), for the brothers hadĭeveloped a strict routine for the preparation of their food, and they insisted ![]() To this small selection they added one newĬoncept: quick service, no waiters or waitresses, and no tips.įifteen cents. But in their new operation, they offered a new, shortened menu:įrench fries, hamburgers, and sodas. They had run their ownīusinesses for years, first a theater, then a barbecue restaurant, then anotherĭrive-in. ![]() They carefully chose a busy corner for their location. And Dick McDonald, started a drive-in restaurant in San Bernardino, California.
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